6 Ways On How A Cafe Franchise Can Achieve Success
Inside Franchise business interviewed Jamaica Blue’s franchise owner Tim Bunyan.
Tim Bunyan for many years worked at McDonald’s, growing his corporate and franchise store experience for the mega fast food brand. Then he found the tempt of owning his own business irresistible.
“I was looking to get my own business and while checking the different brands available I came across a manager I’d worked with when I was a teenager at Maccas. He recommended Foodco as a franchisor.”
Tim was curious, and when researching he found out the brands in the group had been recognised for their franchisee support, he knew it was a business to investigate because franchisor support is crucial.
It was the Jamaica Blue cafe brand that he was drawn to. Tim took his time finding the right franchise location for him and has now been trading for five years at the Baldivis store in Western Australia. He’s been extremely successful as a franchisee that he’s earned some awards for his retailing skills, including the top spot for Stockland’s National Retailer of the Year in 2019.
Tim loves his cafe lifestyle, finding success is not just financial.
“I always liked retail and food, but it’s the staff and customer interaction that I enjoy the most. When you build a strong team, it’s very rewarding. It’s an opportunity to help young people get further in life and set up in their careers. A lot of the time it’s their first job. The grounding we can give them will set them up, and that’s really rewarding,” he says.
Read below about what Tim would recommend are the best ways to ensure a cafe franchise is a business success:
1. Pick the best location
Take time to find the right location and do your research on what’s a good position, which shopping centres are right and well established, which shops you need nearby. Work out what drives customers to the store. Then, when all the boxes are ticked, it’s the right location.
“I took six months to find the right location, says Tim. “But don’t turn down a site for fear of competition.
2. Check the business can be profitable
Always be aware that competition will come and you have to factor that in to the decision making process – projecting the impact competition will have.
“Project sales, what will happen if sales drop, and have a financial plan. There are some major competitors out there.”
Profitability is very important, so understanding your bottom line and cashflow is crucial to keep the business running smoothly.
3. Build the right team
The key to success is the team, staff members you hire and who support you in your goals, and are motivated and excited. It takes time to build a good team, and hiring and training are the most important elements.
And when you’ve found a great pool of talent, keep recruiting from the pool.
“Maybe 30 per cent of my staff are juniors, and I employ a lot of siblings because I know they share the same family environment, they’ll have a similar approach,” he says.
4. Hire top talent when you find it
Tim recommends employing a regular hiring process to avoid missing top talent. “Hire for quality, not numbers. If someone is fantastic, they’ll go to your competition and you’ll be missing their talents,” he says.
Keep your staff numbers at a strong level, so you don’t have to hire in a panic – that becomes a long term problem.
5. Plan ahead
Put money aside for the future and plan your business operations.
Constantly ensure you are considering what you can do to make the business better in three months time and in six months time.
“Remember that junior staff are not productive for a few months and you need to plan ahead for the busy times,” he points out.
6. Value your customers
“You have to treasure every customer; they choose your business over the competition, so do whatever you can to get them to return. It’s easy to be distracted from customers and your main purpose.” Customer retention is important in this industry.