The Café Business is Booming in Melbourne

Running a café is a dream for many Australians but perhaps particularly so for Melbournians. Often described as ‘the coffee capital of Australia’, its famous cobbled laneways are renowned for their wonderful espresso and discerning patrons.

However, striking out on your own in a competitive industry can be daunting to first time business owners. According to the Australian Bureau of Statistics, more than 60 percent of small businesses cease operating within the first three years of starting.

The reasons for this high figure are complex but can often be put down to lack of strategic planning and support, which is why opening a café with the backing of a major national franchise - in a busy location - is becoming more and more appealing to would-be entrepreneurs.

Jamaica Blue is one of Australia’s best-known café businesses. It currently has over 126 locations across the country, with significant growth forecast. It’s founded on two simple beliefs: sourcing and roasting the very best coffee and using only the freshest, locally-sourced ingredients.

For those looking to plunge into the Melbourne coffee market, there are currently some prime locations available through the Jamaica Blue network.

Stockland The Pines, Doncaster East

Stockland The Pines is located in the affluent area of Doncaster East. With over 100 specialty stores plus major anchor stores, it underwent a major refurbishment in 2016 and is a popular shopping destination for Melbourne’s Eastern suburbs.

Waterfront City, Docklands, Melbourne

Waterfront City is a new leisure precinct on the edge of Melbourne’s CBD. Docklands itself is a rapidly growing area which is an entertainment hub for residents and visitors alike, with $8.5 billion worth of developments currently undergoing construction.

Polaris Town Centre, Bundoora

Polaris Town Centre, Bundoora is a quick walk from Melbourne’s La Trobe University, which has around 25,000 staff and students. The Town Centre is a popular pit stop, with this particular Jamaica Blue in prime position outside a major Woolworths.

Highpoint, Maribyrnong, Melbourne

Highpoint Shopping Centre is located in the Inner North West Suburb of Melbourne. It’s an area experiencing major growth thanks to new developments and its enviable position close to the Melbourne City Centre.

Glen Waverley, Melbourne

Glen Waverly is a delightful suburb of Melbourne, about 19km east from the CBD. It’s a well-to-do area with great infrastructure, making it popular with affluent young professionals. A Jamaica Blue café opportunity is available in the Glen Shopping Centre, a major shopping hub for the area.

With over 25 years in the food retail business, Jamaica Blue knows food retail. It supports their franchisees all the way, giving them the confidence to run their own business. Franchisees not only become part of one of Australia’s most recognised brands, they also receive training and ongoing marketing and business support.

Enquire today to become part of the Jamaica Blue family in Melbourne.

Resources:
http://www.visitvictoria.com/Regions/Melbourne/Food-and-wine/Cafes
http://www.huffingtonpost.com.au/2015/09/27/why-small-businesses-fail-in-australia/

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