The Australian entrepreneurial spirit is alive and well. In fact, financial consultancy Crowe Horwath found that opening a business has recently overtaken owning a home as the Number 1 Australian dream!
However, finding the right industry can be a major pressure point. Given the nation’s great love of coffee, the café business is an attractive prospect. Yet finding the right area can be extremely daunting. As in the world of real estate, in business it’s all about location, location, location.
One area that is buzzing at the moment is Central Queensland; Rockhampton to be precise. It is the economic heart of the region…not to mention the Beef Capital of Australia! Rockhampton’s large regional airport, stable economy and affordable cost of living make it an attractive prospect for entrepreneurs and investors.
“Rocky”, as it is known to locals, is a charming town with heritage listed buildings dating from its establishment in 1853. It also has a booming café culture. With a population of around 100,000, it also serves regional areas that are rich with agriculture. Another major boon is that it’s the gateway for tourists to stunning beaches and islands which are world-renowned for snorkelling and sailing.
If you’ve never run a business before and are nervous about going it alone, joining an established, reputable café franchise can give you the confidence you need. Jamaica Blue is part of the Foodco group, one of Australia’s Top 3 Franchise Groups. Foodco has over 28 years’ experience in food retail.
Jamaica Blue is founded on two simple guiding beliefs - using only the freshest local ingredients and sourcing and roasting the most delicious coffee. Their menu changes regularly to reflect consumer tastes and they’re well known for their contemporary and refreshing menu. It has proved a recipe for success, with 126 outlets currently operating around the country.
Part of that success is the way they look after their franchisees. All Jamaica Blue franchisees are given comprehensive training to ensure that they’re equipped with the skills needed to launch a thriving café business. They are also provided with ongoing mentoring and marketing support.
If you’d like to tap into the buzz of Central Queensland, there is a current Jamaica Blue opportunity at Stockland Rockhampton - one of the biggest shopping centres in the region. With anchor stores including Big W, Coles, Woolworths and Kmart, Stockland Rockhampton has a high volume of foot traffic throughout the year, making it a desirable location for any aspiring entrepreneur.
Enquire today to find out more about becoming part of the Jamaica Blue family. We’ll help make your dream of being a café entrepreneur become a reality in 2018!