How cafés are tapping into the healthy eating trend
The café industry in Australia continues to be a strong area for those looking to start a new business, with revenue in the sector growing by an annualised 7.2% over the five years through 2016-2017 (Ibis World).
Retailers that stay abreast of consumer trends are leading the way in this competitive space. Recent insights show that healthy foods are increasingly driving Australian food consumption. Nielsen’s Global Health and Ingredient Sentiment Survey shows that 59% of Australian consumers actively make dietary choices to help prevent health conditions such as obesity, diabetes, high cholesterol and hypertension. One of these dietary choices includes avoiding sugar – almost a quarter (24%) now follow a diet that limits the consumption of sugar.
Jamaica Blue™ cafés have always operated under the guiding principle of only using fresh, locally-sourced ingredients. Their National Food Development Team constantly refines the menu rolled out across their national franchises, so as to stay current with food trends and appeal to the Australian palate.
Their recently released new ‘Signature Harvest Collection’ of dishes has been developed with a focus on natural, unprocessed and locally sourced produce. Each ingredient has been selected to ensure it is nutritionally balanced, according to strict nutritional criteria that reflect the latest scientific eating guidelines.
Every dish is created using simple, fresh, quality ingredients, so the goodness of the ingredients can shine through. It’s a menu that appeals to consumers who have an increasing emotional connection with what they’re eating, according to market research agency Colmar Brunton. They prefer locally and sustainably sourced ingredients that are better for the planet and better for their bodies.
Opening a Jamaica Blue café business makes you part of a national franchise with strong brand recognition and a reputation for using premium ingredients. Accessing the expertise of the National Food Development Team means your café menu will be ripe with the nutritious ingredients that Australian consumers are searching for.
Becoming part of the Jamaica Blue family also gives you access to ongoing business support and award-winning training programs for you and your staff.